In Brand to business b2b the relationship between company and agency of mk and/or communication starts from particular and delicate dynamics and is based on a rational and considered choice. In fact, the B2B interlocutor is another company, which follows long and structured purchasing processes and does not throw itself on a product or service with the enthusiasm of the consumer.
The doors have been closed at Viscom and, thanks to Agenzia Brand, the OKI booth had record results both in terms of visitors and acquired commercial leads.
A sparkling press conference at the Bersi Serlini wineryOnce again Agenzia Brand, in collaboration with Kaos Marketing, has worked alongside OKI Europe for the realization of a successful event: the press conference for the presentation of the new C800 series printer.
B2B is now a consolidated tradition of Agenzia Brand and the acquisition of CMbernardini as a new customer proves it.
Kuwait Airways has chosen Agenzia Brand to carry out its advertising campaign on Milan, in view of the opening of a new intercontinental air route that will connect Milan Malpensa to Kuwait City.
Divorces are never painless, especially when another person is involved or as in the case of Roger Federer and Nike, another brand. The news that the tennis king decided to abandon his twenty-year-old sponsor to get dressed as UNIQLO, a Japanese mid-range clothing brand, dates back a few months ago. The news as unexpected as clamorous makes us wonder who, in this match between brands and champions, has won.