Many more that simple packaging: the pack has become, in the course of the years and with the evolve un sales strategy, full-blown Subject of Communication. Today your customer does not want to acquire only a product, so far as profit, but above a dream, a life style.
Through the pack, the brand presents itself of its characteristics, of its promises, of its charms. More and more, the purchase on impulse regulates the behaviour of the our customers and good part of these impulses comes catalyzed from the colours, from the form and from the materials that spool the products. A synergistic action of Advertising and Packaging increases the effectiveness of the final expression of the Brand/Product, arrives to the heart of your customer, arouses emotion, persuades to acquire.