{"id":45553,"date":"2022-10-14T12:34:21","date_gmt":"2022-10-14T12:34:21","guid":{"rendered":"https:\/\/www.agenziabrand.it\/advertising-milan-from-ad-vertere-plus-the-capital-city-of-milan\/"},"modified":"2025-02-19T10:48:18","modified_gmt":"2025-02-19T10:48:18","slug":"advertising-milan-from-ad-vertere-plus-the-capital-city-of-milan","status":"publish","type":"page","link":"https:\/\/www.agenziabrand.it\/en\/communication-and-marketing-services\/advertising-milan-from-ad-vertere-plus-the-capital-city-of-milan\/","title":{"rendered":"Advertising Milan: from Ad-vertere plus the capital city of Milan"},"content":{"rendered":"<p>[vc_row][vc_column][vc_tta_pageable no_fill_content_area=&#8221;true&#8221; autoplay=&#8221;4&#8243; active_section=&#8221;1&#8243; pagination_style=&#8221;flat-round&#8221; css_animation=&#8221;fadeInLeftBig&#8221; css=&#8221;.vc_custom_1676641108051{margin-top: 50px !important;}&#8221;][vc_tta_section title=&#8221;Section 8&#8243; tab_id=&#8221;1676640174611-95d03897-6859&#8243;][vc_single_image image=&#8221;41909&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInLeftBig&#8221;][\/vc_tta_section][vc_tta_section title=&#8221;Section 3&#8243; tab_id=&#8221;1676639587098-19fcbec5-43c3&#8243;][vc_single_image image=&#8221;41904&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInLeftBig&#8221;][\/vc_tta_section][vc_tta_section title=&#8221;Section 4&#8243; tab_id=&#8221;1676639700832-46d59050-c4b6&#8243;][vc_single_image image=&#8221;41905&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInLeftBig&#8221;][\/vc_tta_section][vc_tta_section title=&#8221;Section 5&#8243; tab_id=&#8221;1676639858137-373a02ed-356d&#8221;][vc_single_image image=&#8221;41906&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInLeftBig&#8221;][\/vc_tta_section][vc_tta_section title=&#8221;Section 6&#8243; tab_id=&#8221;1676640098301-50ae63e7-3ece&#8221;][vc_single_image image=&#8221;41907&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInLeftBig&#8221;][\/vc_tta_section][vc_tta_section title=&#8221;Section 7&#8243; tab_id=&#8221;1676640135008-1c007263-8de2&#8243;][vc_single_image image=&#8221;41908&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInLeftBig&#8221;][\/vc_tta_section][vc_tta_section title=&#8221;Section 1&#8243; tab_id=&#8221;1672842400396-534523c2-293c&#8221;][vc_single_image image=&#8221;40835&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInLeftBig&#8221;][\/vc_tta_section][vc_tta_section title=&#8221;Section 8&#8243; tab_id=&#8221;1676968884632-77da943f-9153&#8243;][vc_single_image image=&#8221;785&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInLeftBig&#8221;][\/vc_tta_section][vc_tta_section title=&#8221;ADV DSV&#8221; tab_id=&#8221;1706708902152-9be8a1f3-e85d&#8221;][vc_single_image image=&#8221;42909&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInDownBig&#8221;][\/vc_tta_section][vc_tta_section title=&#8221;Section&#8221; tab_id=&#8221;1706709931631-4204151d-9063&#8243;][vc_single_image image=&#8221;42993&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInDownBig&#8221;][\/vc_tta_section][\/vc_tta_pageable][\/vc_column][\/vc_row][vc_row bg_type=&#8221;bg_color&#8221; bg_override=&#8221;full&#8221; css=&#8221;.vc_custom_1665737470457{padding-top: 25px !important;padding-bottom: 25px !important;}&#8221; bg_color_value=&#8221;#f6f6f6&#8243;][vc_column][vc_row_inner css=&#8221;.vc_custom_1665061006224{padding-top: 50px !important;padding-bottom: 50px !important;}&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h1>Advertising Milan from what is born ?<\/h1>\n<p>Advertising Milano has a reason for being because it is in the city of Milan that, historically, advertising in Italy was born. Etymologically, the term comes from AD-VERTERE: &#8220;to turn toward,&#8221; to capture attention in a thicket of seemingly similar proposals, told in seemingly similar ways. Telling the product and making it stand out from the crowd in a few seconds if with a commercial that will have cost you thousands of \u20acuros. Capture your prospect&#8217;s eyes in a few moments and with a thumb scroll if you have chosen the web or social. Lock your customers&#8217; gaze as they flip through a magazine. This is the goal of advertising     <\/p>\n<h2>When does ZMOT (Zero Moment of Truth) trigger purchase decisions?<\/h2>\n<p>Is it just a matter of Budget? Is it only a matter of Creativity? Is it only a matter of Media?<br \/>\nOf course NO.<br \/>\nIt is from the fusion of creativity, technique, allocable resources that Agenzia Brand develops and implements customized advertising campaigns, carefully planning the choice of media (traditional and new) so as to optimize the Client&#8217;s investment.<\/p>\n<p style=\"font-weight: 400;\">Brand Agency accompanies you throughout the construction of the Business <a href=\"https:\/\/www.agenziabrand.it\/en\/business-communication-plan-of-brand-agency\/\">Communication Plan<\/a><strong>: <\/strong> <\/p>\n<ul>\n<li style=\"font-weight: 400;\">Definition of the creative strategy and its graphic and textual implementation, developed according to different media and media: press campaigns, social and web campaigns, audio and video spots;<\/li>\n<li style=\"font-weight: 400;\">Construction of Media Planning and purchase of Advertising Spaces.<\/li>\n<li>reporting and KPI achievement<\/li>\n<li>Content optimization and allocated spending.<\/li>\n<\/ul>\n<h2 style=\"font-weight: 400;\">Because digital advertising must integrate with traditional advertising.<\/h2>\n<p style=\"font-weight: 400;\">Digital communication is now at the heart of the advertising model adopted by most companies (ADV campaigns, Display, Programmatic, Retargeting), but once again it is the interaction between media and languages that makes the difference. Many new agencies were born in the last few years and do not have solid expertise in all media. For Brand Agency, the integration of various languages has been history for over 40 years, without ever losing sight of the result.  <\/p>\n<h2>Milan advertising is a beacon for all of Italy<\/h2>\n<p>Advertising Milan is an inseparable pairing in Italy. More than 80 percent of advertising budgets have transited our city since the 1960s, and this has created a culture that can be felt in every corner of the city. Come and have an aperitivo on the Navigli, we are waiting for you, <a href=\"https:\/\/www.agenziabrand.it\/en\/brand-agency-contacts\/\">book a visit<\/a>.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css_animation=&#8221;none&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; css=&#8221;.vc_custom_1665737444105{padding-top: 50px !important;padding-bottom: 0px !important;}&#8221; bg_color_value=&#8221;#ffffff&#8221;][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;max-wide-box&#8221;]<div class=\"ult-spacer spacer-69f0a0e05bfd1\" data-id=\"69f0a0e05bfd1\" data-height=\"0\" data-height-mobile=\"40\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"40\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/2&#8243; el_class=&#8221;max-wide-box&#8221;]<div class=\"info-wrapper ult-adjust-bottom-margin\"><div id=\"info-circle-wrapper-69f0a0e05c0d6\" data-uniqid=\"69f0a0e05c0d6\" class=\"info-circle-wrapper  info-circle-responsive clipped-info-circle\" data-half-percentage=\"75\" data-circle-type=\"top-circle\"><div class=\"info-c-full-br\" style='border:1px solid rgba(0,0,0,0.2);width:120%;opacity:0;' data-start-degree=\"90\" data-divert=\"\" data-info-circle-angle=\"180\" data-responsive-circle=\"on\" data-responsive-breakpoint=\"600\" data-launch=\"easeOutBounce\" data-launch-duration=\"1\" data-launch-delay=\"0.2\" data-slide-true=\"on\" data-slide-duration=\"6\" data-icon-size=\"28\" data-icon-show=\"show\" data-icon-show-size=\"50\" data-highlight-style=\"info-circle-pulse\" data-focus-on=\"hover\"><div  class=\"icon-circle-list\"><div class=\"info-circle-icons \" style=\"background:#2b2929;color:#fcfcfc;border-style:solid;border-width:1px;border-color:rgba(255,255,255,0.2);\" ><i class=\"linearicons-calendar-check info-circle-icon\" ><\/i><\/div><div class=\"info-details\" data-icon-class=\"ult-info-circle-icon\"><div class=\"info-circle-def\"><div  class=\"info-circle-sub-def\"><i class=\"linearicons-calendar-check info-circle-icon\" ><\/i><div class=\"responsive-font-class ult-responsive\" ><h3  data-ultimate-target='#info-cirlce-wrap-5260 .responsive-font-class h3.new-cust-responsive-class'  data-responsive-json-new='{\"font-size\":\"desktop:22px;\",\"line-height\":\"desktop:28px;\"}'  class=\"info-circle-heading ult-responsive new-cust-responsive-class\" style=\"font-family:&#039;Dosis&#039;;font-weight:600;\">MEDIA PLANNING<\/h3><div  class=\"info-circle-text \" style=\"font-family:&#039;Mulish&#039;;font-weight:normal;\"><\/div><\/div><\/div><\/div><\/div><div class=\"info-circle-icons \" style=\"background:#2b2929;color:#fcfcfc;border-style:solid;border-width:1px;border-color:rgba(255,255,255,0.2);\" ><i class=\"linearicons-media info-circle-icon\" ><\/i><\/div><div class=\"info-details\" data-icon-class=\"ult-info-circle-icon\"><div class=\"info-circle-def\"><div  class=\"info-circle-sub-def\"><i class=\"linearicons-media info-circle-icon\" ><\/i><div class=\"responsive-font-class ult-responsive\" ><h3  data-ultimate-target='#info-cirlce-wrap-5260 .responsive-font-class h3.new-cust-responsive-class'  data-responsive-json-new='{\"font-size\":\"desktop:22px;\",\"line-height\":\"desktop:28px;\"}'  class=\"info-circle-heading ult-responsive new-cust-responsive-class\" style=\"font-family:&#039;Dosis&#039;;font-weight:600;\">PURCHASE OF ADVERTISING SPACE<\/h3><div  class=\"info-circle-text \" style=\"font-family:&#039;Mulish&#039;;font-weight:normal;\"><\/div><\/div><\/div><\/div><\/div><div class=\"info-circle-icons \" style=\"background:#2b2929;color:#fcfcfc;border-style:solid;border-width:1px;border-color:rgba(255,255,255,0.2);\" ><i class=\"linearicons-pencil5 info-circle-icon\" ><\/i><\/div><div class=\"info-details\" data-icon-class=\"ult-info-circle-icon\"><div class=\"info-circle-def\"><div  class=\"info-circle-sub-def\"><i class=\"linearicons-pencil5 info-circle-icon\" ><\/i><div class=\"responsive-font-class ult-responsive\" ><h3  data-ultimate-target='#info-cirlce-wrap-5260 .responsive-font-class h3.new-cust-responsive-class'  data-responsive-json-new='{\"font-size\":\"desktop:22px;\",\"line-height\":\"desktop:28px;\"}'  class=\"info-circle-heading ult-responsive new-cust-responsive-class\" style=\"font-family:&#039;Dosis&#039;;font-weight:600;\">CREATIVITY AND IMPLEMENTATION OF ADVERTISING PAGES<\/h3><div  class=\"info-circle-text \" style=\"font-family:&#039;Mulish&#039;;font-weight:normal;\"><\/div><\/div><\/div><\/div><\/div><div class=\"info-circle-icons \" style=\"background:#2b2929;color:#fcfcfc;border-style:solid;border-width:1px;border-color:rgba(255,255,255,0.2);\" ><i class=\"linearicons-radio info-circle-icon\" ><\/i><\/div><div class=\"info-details\" data-icon-class=\"ult-info-circle-icon\"><div class=\"info-circle-def\"><div  class=\"info-circle-sub-def\"><i class=\"linearicons-radio info-circle-icon\" ><\/i><div class=\"responsive-font-class ult-responsive\" ><h3  data-ultimate-target='#info-cirlce-wrap-5260 .responsive-font-class h3.new-cust-responsive-class'  data-responsive-json-new='{\"font-size\":\"desktop:22px;\",\"line-height\":\"desktop:28px;\"}'  class=\"info-circle-heading ult-responsive new-cust-responsive-class\" style=\"font-family:&#039;Dosis&#039;;font-weight:600;\">SPOT RADIO<\/h3><div  class=\"info-circle-text \" style=\"font-family:&#039;Mulish&#039;;font-weight:normal;\"><\/div><\/div><\/div><\/div><\/div><div class=\"info-circle-icons \" style=\"background:#2b2929;color:#fcfcfc;border-style:solid;border-width:1px;border-color:rgba(255,255,255,0.2);\" ><i class=\"linearicons-tv info-circle-icon\" ><\/i><\/div><div class=\"info-details\" data-icon-class=\"ult-info-circle-icon\"><div class=\"info-circle-def\"><div  class=\"info-circle-sub-def\"><i class=\"linearicons-tv info-circle-icon\" ><\/i><div class=\"responsive-font-class ult-responsive\" ><h3  data-ultimate-target='#info-cirlce-wrap-5260 .responsive-font-class h3.new-cust-responsive-class'  data-responsive-json-new='{\"font-size\":\"desktop:22px;\",\"line-height\":\"desktop:28px;\"}'  class=\"info-circle-heading ult-responsive new-cust-responsive-class\" style=\"font-family:&#039;Dosis&#039;;font-weight:600;\">SPOT TV<\/h3><div  class=\"info-circle-text \" style=\"font-family:&#039;Mulish&#039;;font-weight:normal;\"><\/div><\/div><\/div><\/div><\/div><div class=\"info-circle-icons \" style=\"background:#2b2929;color:#fcfcfc;border-style:solid;border-width:1px;border-color:rgba(255,255,255,0.2);\" ><i class=\"linearicons-laptop-phone info-circle-icon\" ><\/i><\/div><div class=\"info-details\" data-icon-class=\"ult-info-circle-icon\"><div class=\"info-circle-def\"><div  class=\"info-circle-sub-def\"><i class=\"linearicons-laptop-phone info-circle-icon\" ><\/i><div class=\"responsive-font-class ult-responsive\" ><h3  data-ultimate-target='#info-cirlce-wrap-5260 .responsive-font-class h3.new-cust-responsive-class'  data-responsive-json-new='{\"font-size\":\"desktop:22px;\",\"line-height\":\"desktop:28px;\"}'  class=\"info-circle-heading ult-responsive new-cust-responsive-class\" style=\"font-family:&#039;Dosis&#039;;font-weight:600;\">SOCIAL AND WEB ADV<\/h3><div  class=\"info-circle-text \" style=\"font-family:&#039;Mulish&#039;;font-weight:normal;\"><\/div><\/div><\/div><\/div><\/div><div class=\"info-circle-icons suffix-remove\"><\/div><\/div><div id=\"info-cirlce-wrap-5260\" class=\"info-c-full\" style=\"background-color:#101010;color:#ffffff;width:70%;height:70%;margin:15%;\"><div class=\"info-c-full-wrap\"><\/div><\/div><\/div><div class=\"smile_icon_list_wrap \" data-content_bg=\"#101010\" data-content_color=\"#ffffff\">\r\n\t\t\t\t\t\t\t<ul id=\"info-cirlce-wrap-5260\" class=\"smile_icon_list left circle with_bg\"><li class=\"icon_list_item\" style=\"font-size:75px;\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"icon_list_icon\" style=\"font-size:25px;width:25px;height:25px;line-height:1;\">\r\n\t\t\t\t\t\t\t\t\t\t<i class=\"smt-pencil\"><\/i>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div  class=\"icon_description\" style=\"font-size:25px;\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"responsive-font-class ult-responsive\"  data-ultimate-target='#info-cirlce-wrap-5260 .responsive-font-class *'  data-responsive-json-new='{\"font-size\":\"desktop:14px;\",\"line-height\":\"desktop:24px;\"}'  style=\"font-family:&#039;Mulish&#039;;font-weight:normal;\">\r\n\t\t\t\t\t\t\t\t\t\t\t<h3  data-ultimate-target='#info-cirlce-wrap-5260 .responsive-font-class h3.new-cust-responsive-class'  data-responsive-json-new='{\"font-size\":\"desktop:22px;\",\"line-height\":\"desktop:28px;\"}'  class=\"ult-responsive new-cust-responsive-class\" style=\"font-family:&#039;Dosis&#039;;font-weight:600;\"><\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t<p><\/p>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"icon_list_connector\" style=\" border-style:solid;border-color:rgba(0,0,0,0.2); left:12.5px; top:25px;\">\r\n\t\t\t\t\t\t\t\t\t<\/div><\/li><\/ul>\r\n\t\t\t\t\t\t<\/div><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div class=\"ult-spacer spacer-69f0a0e05c84b\" data-id=\"69f0a0e05c84b\" data-height=\"0\" data-height-mobile=\"40\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"40\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; css=&#8221;.vc_custom_1665735970429{padding-top: 100px !important;padding-bottom: 80px !important;}&#8221; bg_color_value=&#8221;#f7f7f7&#8243;][vc_column css_animation=&#8221;fadeInUp&#8221; 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style=\"color:#555\">E-MAIL<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-mail\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-mail\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"f-name\">\n\t\t<p style=\"color:#555\">TELEPHONE<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"your-phone\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"f-email\">\n\t\t<p style=\"color:#555\">SITE<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"company-website\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"company-website\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"f-message\">\n\t\t<p style=\"color:#555\">INSERT YOUR REQUEST:<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"request\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"request\"><\/textarea><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"f-message\">\n\t\t<h7 style=\"color:#555\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"accetto\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"accetto\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I acknowledge that I have read Agenzia Brand's<a href=\"https:\/\/www.iubenda.com\/privacy-policy\/14985278\" target=\"_blank\">privacy policy<\/a>.<\/span><\/label><\/span><\/span><\/span>\n\t\t\t<\/p>\n\t\t\t<p>*By 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