{"id":45570,"date":"2022-10-14T13:00:40","date_gmt":"2022-10-14T13:00:40","guid":{"rendered":"https:\/\/www.agenziabrand.it\/social-media-strategy\/"},"modified":"2025-02-19T10:48:19","modified_gmt":"2025-02-19T10:48:19","slug":"social-media-strategy","status":"publish","type":"page","link":"https:\/\/www.agenziabrand.it\/en\/communication-and-marketing-services\/social-media-strategy\/","title":{"rendered":"Social Media Strategy"},"content":{"rendered":"<p>[vc_row bg_type=&#8221;bg_color&#8221; bg_override=&#8221;full&#8221; css=&#8221;.vc_custom_1665737470457{padding-top: 25px !important;padding-bottom: 25px !important;}&#8221; bg_color_value=&#8221;#f6f6f6&#8243;][vc_column][vc_row_inner css=&#8221;.vc_custom_1665061006224{padding-top: 50px !important;padding-bottom: 50px !important;}&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]How to define a successful Social Media Strategy? What is &#8220;destabilizing&#8221; about it for the Company and for an Agency that supports it in building it like ours? <\/p>\n<p>A winning social strategy consists of an ongoing conversation with the target audience that happens now.<\/p>\n<p>The paradigm of communication through social media is changing and includes new indispensable modes: interaction, integration, listening to the audience, cooperation in content generation, and performance measurement.<\/p>\n<p>If anyone is still convinced that a post is &#8220;just&#8221; a post &#8212; this is not the right place.<\/p>\n<p style=\"font-weight: 400;\">The Social Media scenario is constantly evolving, changing with great speed the attractiveness of channels, message sponsorship techniques, and audience privacy conditions.<\/p>\n<p style=\"font-weight: 400;\">It is a challenge that Brand Agency has wanted to take on from the beginning and on which it continues to invest in upgrading and expertise:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">We help Clients understand which socials to be present on;<\/li>\n<li style=\"font-weight: 400;\">we build the Editorial Plan with them and develop static and dynamic content, &#8211; we set up organic and paid campaigns, and manage interactions with audiences;<\/li>\n<li style=\"font-weight: 400;\">we read the KPIs (Key Performance Indicators) of the actions taken and equip the company with the specific reporting.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css_animation=&#8221;none&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; css=&#8221;.vc_custom_1665737444105{padding-top: 50px !important;padding-bottom: 0px !important;}&#8221; bg_color_value=&#8221;#ffffff&#8221;][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;max-wide-box&#8221;]<div class=\"ult-spacer spacer-69f5e8b58e216\" data-id=\"69f5e8b58e216\" data-height=\"0\" data-height-mobile=\"40\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"40\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/2&#8243; el_class=&#8221;max-wide-box&#8221;]<div class=\"info-wrapper ult-adjust-bottom-margin\"><div id=\"info-circle-wrapper-69f5e8b58e28f\" data-uniqid=\"69f5e8b58e28f\" class=\"info-circle-wrapper  info-circle-responsive clipped-info-circle\" data-half-percentage=\"75\" data-circle-type=\"top-circle\"><div class=\"info-c-full-br\" style='border:1px solid rgba(0,0,0,0.2);width:120%;opacity:0;' data-start-degree=\"90\" data-divert=\"\" data-info-circle-angle=\"180\" data-responsive-circle=\"on\" data-responsive-breakpoint=\"600\" data-launch=\"easeOutBounce\" data-launch-duration=\"1\" data-launch-delay=\"0.2\" data-slide-true=\"on\" data-slide-duration=\"6\" data-icon-size=\"28\" data-icon-show=\"show\" data-icon-show-size=\"50\" data-highlight-style=\"info-circle-pulse\" data-focus-on=\"hover\"><div  class=\"icon-circle-list\"><div class=\"info-circle-icons \" style=\"background:#2b2929;color:#fcfcfc;border-style:solid;border-width:1px;border-color:rgba(255,255,255,0.2);\" ><i class=\"linearicons-calendar-full info-circle-icon\" ><\/i><\/div><div class=\"info-details\" data-icon-class=\"ult-info-circle-icon\"><div class=\"info-circle-def\"><div  class=\"info-circle-sub-def\"><i class=\"linearicons-calendar-full info-circle-icon\" ><\/i><div class=\"responsive-font-class ult-responsive\" ><h3  data-ultimate-target='#info-cirlce-wrap-1144 .responsive-font-class h3.new-cust-responsive-class'  data-responsive-json-new='{\"font-size\":\"desktop:22px;\",\"line-height\":\"desktop:28px;\"}'  class=\"info-circle-heading ult-responsive new-cust-responsive-class\" style=\"font-family:&#039;Dosis&#039;;font-weight:600;\">CONTENT DEVELOPMENT AND EDITORIAL PLANS<\/h3><div  class=\"info-circle-text \" style=\"font-family:&#039;Mulish&#039;;font-weight:normal;\"><\/div><\/div><\/div><\/div><\/div><div class=\"info-circle-icons \" style=\"background:#2b2929;color:#fcfcfc;border-style:solid;border-width:1px;border-color:rgba(255,255,255,0.2);\" ><i class=\"linearicons-pencil-ruler2 info-circle-icon\" ><\/i><\/div><div class=\"info-details\" data-icon-class=\"ult-info-circle-icon\"><div class=\"info-circle-def\"><div  class=\"info-circle-sub-def\"><i class=\"linearicons-pencil-ruler2 info-circle-icon\" ><\/i><div class=\"responsive-font-class ult-responsive\" ><h3  data-ultimate-target='#info-cirlce-wrap-1144 .responsive-font-class h3.new-cust-responsive-class'  data-responsive-json-new='{\"font-size\":\"desktop:22px;\",\"line-height\":\"desktop:28px;\"}'  class=\"info-circle-heading ult-responsive new-cust-responsive-class\" style=\"font-family:&#039;Dosis&#039;;font-weight:600;\">GRAPHIC REALIZATION OF POSTS<\/h3><div  class=\"info-circle-text \" style=\"font-family:&#039;Mulish&#039;;font-weight:normal;\"><\/div><\/div><\/div><\/div><\/div><div class=\"info-circle-icons \" style=\"background:#2b2929;color:#fcfcfc;border-style:solid;border-width:1px;border-color:rgba(255,255,255,0.2);\" ><i class=\"linearicons-users info-circle-icon\" ><\/i><\/div><div class=\"info-details\" data-icon-class=\"ult-info-circle-icon\"><div class=\"info-circle-def\"><div  class=\"info-circle-sub-def\"><i class=\"linearicons-users info-circle-icon\" ><\/i><div class=\"responsive-font-class ult-responsive\" ><h3  data-ultimate-target='#info-cirlce-wrap-1144 .responsive-font-class h3.new-cust-responsive-class'  data-responsive-json-new='{\"font-size\":\"desktop:22px;\",\"line-height\":\"desktop:28px;\"}'  class=\"info-circle-heading ult-responsive new-cust-responsive-class\" style=\"font-family:&#039;Dosis&#039;;font-weight:600;\">AUDIENCE MANAGEMENT<\/h3><div  class=\"info-circle-text \" style=\"font-family:&#039;Mulish&#039;;font-weight:normal;\"><\/div><\/div><\/div><\/div><\/div><div class=\"info-circle-icons \" style=\"background:#2b2929;color:#fcfcfc;border-style:solid;border-width:1px;border-color:rgba(255,255,255,0.2);\" ><i class=\"linearicons-bullhorn info-circle-icon\" ><\/i><\/div><div class=\"info-details\" data-icon-class=\"ult-info-circle-icon\"><div class=\"info-circle-def\"><div  class=\"info-circle-sub-def\"><i class=\"linearicons-bullhorn info-circle-icon\" ><\/i><div class=\"responsive-font-class ult-responsive\" ><h3  data-ultimate-target='#info-cirlce-wrap-1144 .responsive-font-class h3.new-cust-responsive-class'  data-responsive-json-new='{\"font-size\":\"desktop:22px;\",\"line-height\":\"desktop:28px;\"}'  class=\"info-circle-heading ult-responsive new-cust-responsive-class\" style=\"font-family:&#039;Dosis&#039;;font-weight:600;\">SPONSORED CAMPAIGNS<\/h3><div  class=\"info-circle-text \" style=\"font-family:&#039;Mulish&#039;;font-weight:normal;\"><\/div><\/div><\/div><\/div><\/div><div class=\"info-circle-icons \" style=\"background:#2b2929;color:#fcfcfc;border-style:solid;border-width:1px;border-color:rgba(255,255,255,0.2);\" ><i class=\"linearicons-chart-growth info-circle-icon\" ><\/i><\/div><div class=\"info-details\" data-icon-class=\"ult-info-circle-icon\"><div class=\"info-circle-def\"><div  class=\"info-circle-sub-def\"><i class=\"linearicons-chart-growth info-circle-icon\" ><\/i><div class=\"responsive-font-class ult-responsive\" ><h3  data-ultimate-target='#info-cirlce-wrap-1144 .responsive-font-class h3.new-cust-responsive-class'  data-responsive-json-new='{\"font-size\":\"desktop:22px;\",\"line-height\":\"desktop:28px;\"}'  class=\"info-circle-heading ult-responsive new-cust-responsive-class\" style=\"font-family:&#039;Dosis&#039;;font-weight:600;\">REPORTS AND PERFORMANCE ANALYSIS<\/h3><div  class=\"info-circle-text \" 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INTERESTED IN THIS SERVICE?&#8221; font_container=&#8221;tag:h5|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;FILL OUT THE FORM AND REQUEST A CONSULTATION&#8221; font_container=&#8221;tag:h2|font_size:38px|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f45848-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"45848\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/45570#wpcf7-f45848-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"45848\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" 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data-name=\"accetto\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"accetto\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I acknowledge that I have read Agenzia Brand's<a href=\"https:\/\/www.iubenda.com\/privacy-policy\/14985278\" target=\"_blank\">privacy policy<\/a>.<\/span><\/label><\/span><\/span><\/span>\n\t\t\t<\/p>\n\t\t\t<p>*By clicking the button below, you are allowing Agenzia Brand to store and use the information to provide the requested content.\n\t\t\t<\/p>\n\t\t<\/h7>\n\t<\/div>\n\t<div class=\"bt-contact\">\n\t\t<p><a class=\"btn-contact-left\" href=\"\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SEND\" \/><\/a>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row bg_type=&#8221;bg_color&#8221; bg_override=&#8221;full&#8221; css=&#8221;.vc_custom_1665737470457{padding-top: 25px !important;padding-bottom: 25px !important;}&#8221; bg_color_value=&#8221;#f6f6f6&#8243;][vc_column][vc_row_inner css=&#8221;.vc_custom_1665061006224{padding-top: 50px !important;padding-bottom: 50px !important;}&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]How to define a successful Social Media Strategy? What is &#8220;destabilizing&#8221; about it for the Company and for an Agency that supports it in building it like ours? A winning social strategy consists of an ongoing conversation with the target [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":45883,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-45570","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.agenziabrand.it\/en\/wp-json\/wp\/v2\/pages\/45570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agenziabrand.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.agenziabrand.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.agenziabrand.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agenziabrand.it\/en\/wp-json\/wp\/v2\/comments?post=45570"}],"version-history":[{"count":1,"href":"https:\/\/www.agenziabrand.it\/en\/wp-json\/wp\/v2\/pages\/45570\/revisions"}],"predecessor-version":[{"id":45576,"href":"https:\/\/www.agenziabrand.it\/en\/wp-json\/wp\/v2\/pages\/45570\/revisions\/45576"}],"up":[{"embeddable":true,"href":"https:\/\/www.agenziabrand.it\/en\/wp-json\/wp\/v2\/pages\/45883"}],"wp:attachment":[{"href":"https:\/\/www.agenziabrand.it\/en\/wp-json\/wp\/v2\/media?parent=45570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}