Web Analytics, an indispensable tool to monitor your web.
Every online business has the real need to monitor site access and adhere to different KPIs (progress indices and objectives of its strategy) in order to maximize revenue. It is of fundamental 
importance to observe and quantify visits and conversions in order to achieve a positive ROI for all the Web Marketing actions used.
If your business lives on online advertising one of the most important activities is the analysis of conversions and understand which of all the strategies used were the most promising. Knowing this information makes it easier to correct pages that are not performing or with low visits.
Web Analytics is therefore used to identify the origins of sales or leads in order to understand what investment made to promote the site has yielded more, which sections of the site are more performing and which are less.
To fully understand the functioning of Web Analytics it is necessary to follow closely the trend of the metrics, their meaning, only after understanding in which direction you are going will be able to improve online business strategies with reasonable accuracy, taking care of the effectiveness and performance.
Only with careful evaluation of the statistics you can ensure a successful business from online activities as well as for eCommerce, ensuring greater revenue.
If you want to invest in digital marketing strategies such as SEO or Pay Per Click campaigns, then you should ‘be’ interested in really understanding how you are investing your money and what return to expect.
Our online business offering is aimed at modern, functional and accessible wellness centers; if this is your structure and you want to increase your online (and also offline) business, you can now have a direct match with our online marketing strategies and our internet marketing services.
For your business evaluation, you can contact Brand Agency by email through the form next door or by phone at
(+39) 02.8435443.